The manufacturer generally does not pay money under a purchase agreement. The producer`s promise to take advantage of her good efforts to obtain an offer of a development contract is usually the only sufficient consideration for the author`s right to purchase. This element of the shopping agreement of course benefits the producer, who is not obliged to spend her limited development funds as part of an option agreement. This is not a good thing for the writer, as much because he would normally be paid as part of an option agreement (and the money must be paid if the producer is the co-signer of the Writer`s Guild of America Basic Agreement) and because the producer probably does not have a „skin at stake” under the trade agreement and may not be very invested in the project. An option is made with money paid in advance to the copyright holder. Unlike an option, the copyright holder makes the sales contract in the sales contract if the producer finds a studio, network or production company that wants to buy the property. The film and television industry has become increasingly informal in recent years. In the past, agents have signed actors and authors before trying to sell their services or equipment, members of production teams would sign cooperation agreements with their partners before bringing a project to a studio, and producers would enter into written option agreements with authors, where they would pay money to buy exclusively the film and television rights on a property. Nowadays, however, many agents will make new hip-pocket artists and encourage them without a contract to avoid obligations; an employee will go to the studio with the simple promise of a partnership with his or her teammates; and producers will often enter into so-called „shopping” agreements with writers. At the end of the option period and extensions, the producer must either abandon the project or acquire the rights to history. In the event of an exercise, the rights to creative work are then transferred by a sales contract. A more modern approach adopted by some producers and production companies is the conclusion of a „purchase contract” with the owner of the equipment concerned.
Unlike an option contract, the shopping contract does not confer exclusive rights to a copyright and is only a service contract.